Who we are, where we started and why we continue to offer the best kitesurfing  instruction

Rob and Pete sat in the Primi Piati restaurant in Blouberg, Cape Town overlooking table mountain and brainstormed ideas for a new company. Making kitesurfing videos with a European sensibility is what they settled on, starting off with an instructional video. Cape Town will end up being a home from home for Rob, making this year his 10th trip.

Plan is to teach people how to do back rolls but without all the dudiness of the US videos! A focus on in-depth instruction where Pete would film and Rob would ride. Pete would be taken by boat and dumped on the sand bar for the day, living off fig rolls.

Filming for a new action video which never got released before Fat Sand's focus shifted towards instructional videos. We did nearly end the world champion’s career and life when he stuffed his face with Lobster only to realise after a 5km downwinder, from camp, that he was allergic! A frantic ride back to camp in a boat with Aaron heavy breathing and covered in lumps and bumps still haunts Rob - thankfully an antihistamine injection saved the day.

It was so bloody hot and humid. When not filming we were either camped out in our hotel room with the aircon at 15 degrees (watching The Sopranos) or tactically planning our movements around Cabarete in relation to hotel swimming pools we could cool off in. We bonded with Eric from the IKO as he taught us, at length, how to make the perfect Caipirinha!

Rob set his parents to work doing the renovations whilst he started editing the new Kiteboarding Professional DVD.

Bow kites & high definition video cameras meant it was time to remake our most popular DVD with an all new script and turning it into 2 DVDs (Beginner 2nd Edition and Intermediate Volume 1) - what would end up being 5 hours of in-depth instruction. We also had the pleasure of having Christian and Karine, of CK Performance Clinics, out in front of the cameras and do the same trick or technique over and over again!

For the first two years he is barely able to kite due to dislocating one shoulder, having it operated on and recovering only to hit a curb on his bike and pop the other shoulder out! But this didn't stop him from continuing to buy kites and board all ready when he was recovered - never has someone who can't physically kite been so excited about the sport.

She was in charge of our marketing and strategy - but lets be clear she was working with Rob and not for him, a very important distinction! Sadly Fi got diagnosed with bowel cancer in October 2011 and after fighting for 3 short months lost the battle on January 18th 2012. Her memory lives on as she embodied everything that Progression stands for and was key in shaping it into what it is today.

Taking over our marketing efforts and strengthening our community engagement. Or maybe just an excuse for her to leave the UK, work from Cabarete and kite everyday!